The Midnight Elegance treatment: 7 elements of your VIP bridal dress shopping experience

Your wedding day, and all the associated planning, is a memory that will last a lifetime. We recognise that your wedding dress shopping experience is a huge part of the build up to that special day and we’re here to give you the special service you deserve with a luxury wedding gown appointment.

Our brides tell us time and time again about the memorable bridal appointment with exceptional bridal shopping service they received when they shopped with us at our Aberdeenshire bridal boutique.

We’ve outlined the 7 elements that make up the VIP bridal dress shopping experience that every single one of our brides receive when they walk through the doors of Midnight Elegance in Inverurie alongside the words from some of our testimonials from real bride experiences.

Find out about a VIP bridal dress shopping experience at Midnight Elegance

1. Dedicated, expert bridal stylist

Your designated bridal consultant will exclusively work with you throughout the appointment. Your stylist is dedicated to making you feel inspired and excited to choose your wedding dress.

Expect expert guidance on dress silhouettes, fabrics, and styles that flatter your body type and align with your wedding theme. We recognise your individuality and personal style and use our expertise and knowledge to guide you towards your perfect dress.

Our stylists have expert knowledge of wedding dress fashion trends, fabrics, and designers as they’re the ones buying the gowns at wedding dress buying events; they really know each and every aspect of the beautifully curated collection of wedding dresses in our boutique.

Here’s what one of our happy Aberdeenshire brides had to say:

“As someone who doesn’t normally wear dresses, Kathy really allowed me to feel so special trying different designs to help me find my style as I had no clue what I wanted. I felt like I was on a journey discovering who I was as a bride and working out what I liked and what elements suited. I found that whilst some of the “wow” dresses can make you look like a bride the dress I found I made the dress look wow. That subtle difference gave me so much confidence and I left with such a big smile on my face”. – Hannah Miley

2. Private bridal appointment

You have exclusive use of our boutique for total privacy and no distractions.

Our boutique is a private and spacious bridal suite for you and your guests – you’ll be the only bride at your appointment so you have the space to make memories with those you trust to support you in selecting your perfect wedding gown.

3. Luxury atmosphere

At Midnight Elegance, we take pride in offering you an exceptional and unforgettable wedding dress shopping experience. Our boutique, nestled in the heart of Inverurie, provides an exquisite setting designed to make you feel like a VIP bride. As you step inside, you’ll be enchanted by the luxurious ambiance—soft, billowing white drapes, opulent blush pink and gold upholstery, and the plushest carpet that cradles your every step.

Our attention to detail creates an atmosphere where you’ll find it impossible not to swoon. From the elegant decor to the thoughtfully arranged comfortable seating for your guests, every aspect of your visit is carefully curated to make you feel special.

When you step in front of our full-length mirrors for your dress try-ons, you’ll see yourself in all your bridal glory. We understand that choosing the perfect wedding gown is a momentous occasion and that’s why at Midnight Elegance we strive to not only meet but exceed your expectations. Our boutique is more than just a place to shop; it’s where dreams come true, and where you’ll leave with a feeling of pure joy and excitement. Midnight Elegance is that place where you simply can’t help but feel incredible.

Our brides regularly tell us how special they feel walking through our doors, like Fiona Ferguson who said the “whole experience there was amazing; I was made to feel so comfortable and the shop itself is beautiful” and Stephanie Kellett who exclaimed it is “the most stunning Bridal Boutique I have ever seen”.

4. Exclusive bridal dress access

At Midnight Elegance we love offering you something a little bit different. So get ready for jaw-dropping glamour that will have everyone’s hearts aflutter!

We’re proud to have an exclusive-to-us collection of beautifully curated gowns in our boutique in Inverurie that are unique to us and unique to you. We are also the only North East of Scotland stockists for a number of designers.

5. Wedding dress customisation options

Customisation really is the key to making a dress truly individual to you. We love helping you select your perfect gown and to help complete your look with different customisations or accessory additions.

We love the versatility on offer with our wedding gowns in store. With so much choice available you can really make a dress your own with additions like:

• adding or removing a sleeve (cap, ¾ or full sleeve)
• changing a neckline (e.g. modifying a plunge)
• raising or lowering back lines
• lining the front or back of the dress
• changing the dress shape
• adding or removing sparkle
• changing the fabric type

or you can choose to be a little more dramatic by changing with colour of the dress.

Customisation normally takes place at the point of ordering and the dress is made specifically for you. We can discuss the modifications you want on your dress and make those notes when we place the order.

But don’t worry if you decide to change a particular element of your dress after it’s been ordered. We work alongside a team of very talented seamstresses who can often work their magic to help create a modified look.

We’re so pleased Ashley Barclay had a great experience with us: “Dress number two was “The One”.
I even got asked ‘Are you saying Yes to the dress?’ which felt really special. I returned 5-6 months later to collect and try on my dress. I knew I wanted to change little bits of it to make it my own and the girls helped me with some ideas before I headed to their recommended dress alterations lady.”

6. Bridal accessories consultation

We’ll dedicate time when you’re ordering your dress, or when you’re collecting it from our boutique, to ensure you have the accessories to polish off your look.

We’ve got veils and tiaras as well as belts, straps, sleeves, capes, feathered boleros, jackets, overskirts and other hair accessories to complement your chosen gown.

Why not try a beaded headband? These are the ideal contemporary alternative if you’re not into veils and wedding tiaras but still want a headpiece to complete your look. Our collection of headpieces in our boutique are bespoke so you can choose the colour of the pearls to coordinate with your dress.

We’re thrilled Jackie Wilson found “the one” at Midnight Elegance: “Kathy is amazing, she made the whole dress experience so easy for me! Midnight Elegance was the one and only dress appointment I needed, she made sure I saw myself in every silhouette before deciding and I found my dress after only trying on three. Since then I’ve been back to collect and she was just as helpful with accessories and I’ll definitely be using her dressing/dress steaming service on my big day. The whole idea of dress shopping stressed me out but Kathy has made it a lovely experience every time I’ve been in to see her. I’ve recommended her to many brides and will continue to in the future”.

7. Care and attention all the way down the aisle and beyond

We don’t let our brides leave our boutique with their dress without offering some of our tried and tested TLC tips to look after a wedding dress before the special day.

But caring for your dress post-wedding is as important as before your special day. After all, you spent time choosing and being fitted for your gown and it’s likely to be the most expensive dress you will probably ever own. Midnight Elegance provide beautiful premium quality handmade presentation boxes. These special UK made pH neutral boxes protect your gown from light, whilst allowing the fabrics to breathe. Your wedding dress will be carefully folded into layers of acid-free tissue paper.

We’re so pleased to have supported so many lovely brides like, Tracy Yates, Katya Smith and Gillian Farquhar:

“The follow-up service to get my dress cleaned and boxed was wonderful too. There was genuine interest in our day and even after the sale I was made to feel super special.”

“Kathy’s follow on service even after purchasing my dress was fantastic, helping me source material for face coverings to match our dresses – (covid wedding). She also came to our wedding venue the day before and spent hours steaming my dress, veil and the bridesmaids dresses so everything was perfect for the wedding day”.

“When I first arrived Kathy named a dress she thought I’d choose and it turned out to be exactly this dress! The team’s expertise and professionalism made it such a smooth and special experience I will never forget. As our wedding was in Cyprus they made sure the dress was safely boxed up with all the accessories to take on as hand luggage. You certainly feel in safe hands with these ladies”.

Your VIP bridal dress shopping experience at Midnight Elegance means you will feel special, pampered, and confident in your dress choice while creating cherished memories during this significant milestone in your wedding journey.